Showing posts with label Incomplete Manifesto. Show all posts
Showing posts with label Incomplete Manifesto. Show all posts

Monday, July 7, 2008

Process, Process, Process

Last week, I tried to incorporate the third recommendation from Bruce Mau's "Incomplete Manifesto for Growth" which is:

"Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there."

I found this one fascinating, mainly due to my past life in corporate America as a Six Sigma Black Belt, or the process efficiency guy.

Everything is a process. Every process has and outcome. Every outcome has a process. It is a question of priorities. When the outcome is emphasized (as in business), the process is refined and tweaked to ensure that the outcome is repeatably, predictably, of the highest quality for the lowest cost. Makes sense if your a factory and you want to make 100,000 widgets that are all the same. The flip side, which is what this week was about, is placing emphasis on the process and allowing the process to naturally produce the outcome. I interpreted this approach along the lines of the old adage "its the journey, not the destination that matters." There's a lot here, not just in a heady, philosophical way but also in a daily pragmatic approach to things.

First, I had to undo years of training and work experience. No easy task. I think I only began to untie the knot. Towards the end of the week I was equating it to un-brainwashing me. For me, the process-outcome connection was learned and fortified over the years. Start with what you want in the end and then back into the process or series of tasks to make it happen. And by the way, make it happen the same every time, as cheap as possible. As an artist, this approach limits me. I limit myself by creating in advance of the creation what I want it to be.

Recognizing that I was handicapped in breaking my old habits, I began to play with the process, focusing on the process and not worrying about the result it may produce. Images I had had for some time I found the courage to tackle. In the past, my thoughts would have circled around things such as "I don't know how to technically achieve that look," or "I can't do that," or "It won't look right," etc. You get the point. I was self sabotaging. So I wouldn't start. Focusing on the "doing" part versus the "result" part freed me from those old thoughts. They hold no value if I am playing with "what if I do this or that". That was the first big thing I noticed. I started doing more, starting doing new.

The other thing I noticed was that my process became creative itself. I changed the order of the steps, I changed the tools I used, the colors I used and even the media in a few cases. All under the guise of "what if". I had fun. I enjoyed the experimentation and, to top it off, the results I also enjoyed. I didn't just like them, I enjoyed them. I felt accomplishment not only from what I did, but the entire time I was doing it. Focusing on the process extended my sense of accomplishment, appreciation and gratitude well beyond the final product. And, I am excited to go back and try again, to do more. I have a sense of curiosity. What will happen next.

Of course the outcomes are not a complete surprise. As a rational person I know that a certain process automatically aims me to produced something withing the realm of what I was thinking. The details however are determined in flight by the process of the day, of the moment. That is the fun part. That is the creative part.

I like that I can see and do this from both perspectives, process-outcome and outcome-process. There are some things that are not open or beneficial to be nebulous and up for grabs. The other things, the creative things I do, definitely benefit from me letting go and allowing. This I think is the biggest benefit of focusing on the process. It allows me to let go and allow things to unfold naturally. I get out of the way.

This week, I'm exploring:

"Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day."

Monday, June 16, 2008

Incomplete Manifesto for Growth

A few months ago, a very good friend emailed me a link to "An Incomplete Manifesto for Growth" by Bruce Mau. To quote the web site, "Written in 1998, the Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations. Collectively, they are how we approach every project." I found the 43 statements intriguing. I specifically wondered how each of these statements, some which surprised or confused me, could impact not only my creative growth but my personal or spiritual growth as well. 43 things to keep in mind on a daily basis seemed overwhelming to me. At the same time, I doubt that practicing one or two statements/ideas would have a noticeable impact. I believe there may be a cumulative effect. Or at least I hope so.

When friends ask me for advice now and again about trying new things, I almost always suggest to try it, what is there to lose? It is time I take my own advice. For the next 43 weeks, I will take one of the statements from the "Incomplete Manifesto for Growth" and attempt to incorporate it into my daily life. I will document here each Monday what I experienced, what worked, what didn't, what hurdles I ran into, and the noticeable impact. I have no idea what I am in for. This could be a day in the park, or not. I suspect somewhere in the middle. I also wonder how many of the statements I will find useful and how many I will alter to fit my stage of life. All of this I will try to share with you.

So, lets get to it. I'm going to attempt them in order as written. The first one is:

"1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them."

This sounds like a challenge if I ever heard one. Off the top of my head, I'm not sure how to incorporate this into my life but that is what this process is looking to discover. I'll keep you posted.

Below is the entire "Incomplete Manifesto for Growth". The is also a version is Spanish.

1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep. The deeper you go the more likely you will discover something of value.

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

7. Study. A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.

8. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

9. Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

10. Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

11. Harvest ideas. Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.

12. Keep moving. The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

13. Slow down. Desynchronize from standard time frames and surprising opportunities may present themselves.

14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.

15. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

17. ____________________. Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

18. Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you're separated from the rest of the world.

19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

20. Be careful to take risks. Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

21. Repeat yourself. If you like it, do it again. If you don’t like it, do it again.

22. Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.

24. Avoid software. The problem with software is that everyone has it.

25. Don’t clean your desk. You might find something in the morning that you can’t see tonight.

26. Don’t enter awards competitions. Just don’t. It’s not good for you.

27. Read only left-hand pages. Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our "noodle."

28. Make new words. Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.

29. Think with your mind. Forget technology. Creativity is not device-dependent.

30. Organization = Liberty. Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between "creatives" and "suits" is what Leonard Cohen calls a 'charming artifact of the past.'

31. Don’t borrow money. Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.

32. Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

33. Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

34. Make mistakes faster. This isn’t my idea -- I borrowed it. I think it belongs to Andy Grove.

35. Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique.

36. Scat. When you forget the words, do what Ella did: make up something else ... but not words.

37. Break it, stretch it, bend it, crush it, crack it, fold it.

38. Explore the other edge. Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.

39. Coffee breaks, cab rides, green rooms. Real growth often happens outside of where we intend it to, in the interstitial spaces -- what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference -- the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.

40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

41. Laugh. People visiting the studio often comment on how much we laugh. Since I've become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

42. Remember. Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

43. Power to the people. Play can only happen when people feel they have control over their lives. We can't be free agents if we’re not free.